# agentsite-static-version=b28acaa4-ab5d-4570-b865-c29de1a6c517
# commonthreadco.com

> AI-optimized mirror of commonthreadco.com containing 250 pages totalling 491,496 words of clean markdown content, structured data, and semantic HTML. Original source: https://commonthreadco.com. Last updated: 2026-10-05T04:28:27.334Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [Common Thread Collective](/content/site-root.html): We are an ecommerce growth agency that exists to help entrepreneurs achieve their dreams. (617 words)

## Articles & Blog Posts

- [Contact Staging | Common Thread Collective](/content/pages/contact-staging/index.html) (145 words)
- [Case Study Template v6 — CTC](/content/pages/cs-rorra/index.html) (1,353 words)
- [Northbeam Contact | Common Thread Collective](/content/pages/northbeam-contact/index.html) (77 words)
- [The Unexpected Solution to the Acquisition Problem](/content/blogs/ecommerce-playbook/unexpected-solution-to-acquisition-problem/index.html): How customer-centric are you? In this episode, Richard and Taylor propose an interesting solution to the acquisition problem, and it has almost nothing to do with the quality of your Facebook ads. “If we accept that the cost to acquire the next customer has a certain gravitational element to it — meaning the cost to ac (6,143 words)
- [blogs/coachs-corner/customer-acquisition-cost-ecommerce-cpa/index.html](/content/blogs/coachs-corner/customer-acquisition-cost-ecommerce-cpa/index.html) (4,132 words)
- [Before You Bet on Q4](/content/pages/before-you-bet-on-q4/index.html): Put the Q4 plan you already built through The Machine and get back a stronger plan your team can run within 30 days. (510 words)
- [Introducing: Episode 1 of Nana's Nook!](/content/blogs/coachs-corner/introducing-episode-1-of-nanas-nook/index.html):   Adriana Falcon, CTC Design Manager, is on a mission to put a face to all of the creatives here at Common thread Collective! Typically, our creatives are heads down doing what they do best (create obvi). But what lies underneath each of them is a deep passion for creating ads, brands, and websites to help Entrepreneur (403 words)
- [Are You Making This Mistake Choosing an Ecommerce Agency?](/content/blogs/coachs-corner/choose-ecommerce-agency/index.html): Hundreds of ecommerce agencies exist. How do you choose? It all comes down to two things that almost nobody asks about. (1,687 words)
- [5 Ecommerce Email Mistakes That Are Costing You & How to Fix Them](/content/blogs/coachs-corner/email-ecommerce-mistakes/index.html): Are you making these five ecommerce email mistakes? Here’s exactly how to stop sending bad emails and start making more money. (3,229 words)
- [Predict Customer Value in Real Time with AI](/content/blogs/ecommerce-playbook/predict-customer-value-real-time-ai/index.html): What if you could see future results in the now? In this episode, Richard and Taylor talk about Common Thread’s unique relationship with Retina.ai, an AI platform that allows you to predict the future value of your customers. “You’re getting an instant view into the value of your customer within 96% accuracy.” (6,110 words)
- [pages/sept-26-event/index.html](/content/pages/sept-26-event/index.html) (667 words)
- [Facebook Ads, iOS 14 Changes & Ecommerce Data](/content/blogs/coachs-corner/facebook-ads-ios-14-ecommerce/index.html): How has Apple’s iOS 14 changes affected Facebook ads? Get data from ~200 ecommerce businesses and step-by-step instructions to guide your brand. (3,520 words)
- [The Impact of Consumer Confidence on DTC](/content/blogs/ecommerce-playbook/impact-consumer-confidence-dtc/index.html): The latest Consumer Confidence Index paints a bleak picture of the economy at large. How does that affect DTC, ROAS, and forecasting for Q4? “It’s going to take more marketing resources to sell products. The practical output of that is less efficient advertising. You have to do more to get less action.” (5,117 words)
- [Google Performance Max for Ecommerce](/content/blogs/coachs-corner/google-performance-max-ecommerce/index.html): Get the ultimate guide for Google Performance Max including a definition, benefits, and best practices for ecommerce brands. (3,136 words)
- [NFT & Web3 Ecommerce: Definitions, Examples + Opportunity](/content/blogs/coachs-corner/nft-web3-ecommerce/index.html): More than a ‘craze,’ NFTs, Web3, and the blockchain offer ecommerce businesses massive opportunities. Discover how to seize the future. (4,318 words)
- [Facebook Attribution for Ecommerce Brands Using CLV](/content/blogs/coachs-corner/facebook-attribution-ecommerce-customer-lifetime-value.html): Real-time CLV is the magic 8-ball for ecommerce brands struggling with Facebook attribution post-iOS 14. (1,407 words)
- [25 SMS + Email Campaign Examples for Ecommerce: Send More!](/content/blogs/coachs-corner/email-campaign-examples-ecommerce/index.html): For ecommerce brands to win, you have to send more! Worried? Don’t be. These email campaign examples will inspire and show you how. (2,726 words)
- [Your TikTok Ecommerce Guide: Tactics + Examples to Succeed](/content/blogs/coachs-corner/tiktok-ecommerce-business-strategy/index.html): This is the only guide you need to create an effective TikTok ecommerce marketing strategy. Learn how to win across organic and advertising content. (3,507 words)
- [Ecommerce Pop-Ups & Email List Building: 45 Examples + Checklist](/content/blogs/coachs-corner/ecommerce-pop-ups-and-email-list-building/index.html): Your guide and 17-point ecommerce pop-up checklist — packed with DTC examples — awaits. Convert visitors, build your email list, and grow revenue. (4,891 words)
- [Facebook’s Move into AI with New Advantage+](/content/blogs/ecommerce-playbook/facebook-advantage-plus/index.html): Choice is sometimes an illusion. In this episode, Richard and Taylor talk about Facebook’s move toward the Advantage+ model, which shifts away from human decision making and toward artificial intelligence. “They will say Advantage+ is a way to build campaigns with fewer inputs. But the secondary implication is Facebook (5,756 words)
- [61 Ecommerce Accounting Resources that Could Save You $1.3M](/content/blogs/coachs-corner/ecommerce-accounting/index.html): Get a grip on your cash with this ecommerce accounting and finance resource guide. It’s packed with tools that will save you time and money — on my dime! (4,836 words)
- [Meta: Advantage+ Shopping Campaigns and Performance 5](/content/blogs/coachs-corner/meta-advantage-plus-shopping-campaigns-performance-5.html): Meta Advantage+ shopping campaigns are an update to the Facebook ad system. Performance 5 is a list of best practices for using this new system. (1,276 words)
- [Food & Beverage Industry 2022: Trends, Data & Ecommerce Marketing](/content/blogs/coachs-corner/food-and-beverage-industry-trends/index.html): Statistics, industry trends, and growth strategies to help your food and beverage ecommerce business thrive in 2022 and beyond. (3,937 words)
- [What Do Multi-Touch Attribution Tools Do?](/content/blogs/coachs-corner/multi-touch-attribution/index.html): Multi-touch attribution tools assign sales credit to a specific channel within the marketing mix (i.e. Facebook, Google, TikTok). (1,568 words)
- [27-Point Ecommerce Facebook Ads Audit + Video Guide](/content/blogs/coachs-corner/facebook-ads-audit-guide/index.html): To scale your media buying, 3 principles matter: high-floor, high-ceiling, high-profit. Unlock each one with this Facebook ads audit and video guide. (5,174 words)
- [Why ROAS Is a Terrible Ecommerce Metric + 3 That Actually Matter](/content/blogs/coachs-corner/roas-ecommerce-metrics/index.html): ROAS has always been a terrible metric. Thankfully, the ’gift‘ of iOS 14 was to reveal three metrics that truly drive ecommerce growth. (2,004 words)
- [How to Work with a Digital Marketing Agency: It’s the Relationship](/content/blogs/coachs-corner/work-with-digital-marketing-agency/index.html): Everything you need to know about building a lasting, successful agency relationship. Plus, the 10 commandments of communication. (3,099 words)
- [Operational Leadership in Ecommerce: Three Tensions](/content/blogs/coachs-corner/operational-leadership-ecommerce/index.html): With so many challenges facing ecommerce, operational leadership is no longer a luxury. Discover how to navigate three tensions: vision, meaning, and balance. (1,955 words)
- [How to Run YouTube Ecommerce Ads: Attribution & Audiences](/content/blogs/coachs-corner/ecommerce-youtube-attribution-audiences/index.html): YouTube ads can create massive returns for ecommerce brands … as long as you ‘watch’ your attribution and audiences the right way. Here’s how! (1,493 words)
- [Ecommerce Analytics: Unlock Growth with Better Data & Revenue Layers](/content/blogs/coachs-corner/ecommerce-analytics/index.html): Breakthrough growth is hiding in your ecommerce analytics. Here’s how to discover ‘what’s next’ via consolidated data and three layers of revenue. (3,531 words)
- [Black Friday Cyber Monday Ecommerce Vertical Data & Trends](/content/blogs/coachs-corner/black-friday-cyber-monday-ecommerce-industry-data/index.html): Here’s how each vertical in ecommerce performed last year during Black Friday Cyber Monday, including: Health and Wellness, Fashion and Apparel, Home Goods, Childrens, Beauty, Food and Beverage. (719 words)
- [Antifragile Ecommerce: One Scorecard, 7 Metrics & 21 Tactics](/content/blogs/coachs-corner/antifragile-ecommerce/index.html): Fierce competition. iOS updates. Retail’s return. The key to winning isn’t in your ad account. Discover 7 metrics + 21 tactics to make your business antifragile. (4,807 words)
- [Google Standard Shopping Campaigns to Drive Incremental Revenue](/content/blogs/coachs-corner/google-standard-shopping-campaigns/index.html): Scaling search and social has a dark side. To win, you need control. Here’s how to split Google Standard Shopping campaigns by funnel stage to fuel net-new revenue. (1,393 words)
- [35 Winning Examples of Social Media Advertising + 5-Step Guide](/content/blogs/coachs-corner/social-media-advertising/index.html): Discover how to create a social media advertising strategy that works, wins, and generates profit — packed with examples at every step. (4,695 words)
- [An Open Letter on Ecommerce, Uncertainty & Action: Swing](/content/blogs/coachs-corner/uncertainty-action-ecommerce/index.html): For ecommerce brands, the future is being shaped by three realities. Each one shouting: “Swing.” To wait is to miss the most pivotal moment our industry may ever see. (2,257 words)
- [Juneteenth Marketing Strategies & 28 Ecommerce Brands to Support](/content/blogs/coachs-corner/juneteenth-marketing/index.html): Discover Juneteenth marketing strategies that aren’t about the ‘sales’ and black-owned businesses to support on June 19th. (1,715 words)
- [We Sold An Ecommerce Brand for 15,500% ROI: 10 Takeaways](/content/blogs/coachs-corner/sold-ecommerce-brand/index.html): The math in that outlandish headline is right. And we’re revealing everything. All the numbers … along with 10 lessons from the journey. (2,682 words)
- [2023 Home Furnishings Industry: Ecommerce Trends & Growth](/content/blogs/coachs-corner/home-furnishings-industry-trends/index.html): Home furnishings industry statistics, market trends, and growth strategies to help your ecommerce business thrive as a DTC retailer. (4,500 words)
- [2025 Ecommerce Marketing Calendar](/content/blogs/coachs-corner/ecommerce-marketing-calendar/index.html): Get your 2025 ecommerce marketing calendar complete with examples to help you sustain year-round growth. (2,143 words)
- [Google Ads Vs Facebook Ads: Five Steps for Ecommerce Businesses](/content/blogs/coachs-corner/google-ads-vs-facebook-ads/index.html): Which is better: Google Ads or Facebook Ads? Which is cheaper? Which is worth it? Get answers to all your ecommerce questions, plus a strategy for growth. (2,817 words)
- [90 Creative Facebook Ads (Plus 30 Ad Types and Examples) for Ecommerce Brands](/content/blogs/coachs-corner/creative-facebook-ads-types-examples/index.html): Your inspiration for creative Facebook ads. Plus 90 real examples and 30 Facebook ad types. (3,169 words)
- [Facebook Attribution Window & Ads Tracking for Ecommerce](/content/blogs/coachs-corner/facebook-attribution-window-ads-conversion-tracking-ecommerce.html): Stressed by all the recent updates? To guide you step-by-step into the new world of Facebook attribution and tracking, we’ll cover three solutions and a free template. (1,834 words)
- [How to Scale Ecommerce Facebook Ads: 27 Examples via Shopify Stores](/content/blogs/coachs-corner/facebook-ads-shopify-ecommerce/index.html): Backed by ~$200M in annual spend, grab the Cheat Sheet, video tutorial, and Facebook ad structure to grow your Shopify ecommerce site. (2,983 words)
- [Unit Economics Ecommerce Calculator: Mastering Costs, LTV & Profit](/content/blogs/coachs-corner/unit-economics-for-ecommerce/index.html): Unit economics are the rules of ecommerce that drive profitability. Here’s how to evaluate each variable of your business model on a “per unit” basis. (2,415 words)
- [Black Friday Email Marketing: 10 Tactics to Drive Holiday Profit](/content/blogs/coachs-corner/best-black-friday-email-campaigns/index.html): Have your best Black Friday & Cyber Monday ever. Massive list growth, enticing subject lines, click-worthy sale emails, and more with 10 tips. (3,885 words)
- [Shopify SEO Breakthrough: Problems, Tools & 10 Steps](/content/blogs/coachs-corner/shopify-seo/index.html): What you’re about to read, watch, and put into action … is the ugliest, down-and-dirtiest article I’ve even published. But for Shopify SEO, speed is of the essence!, Use Loom to record quick videos of your screen and cam. Explain anything clearly and easily – and skip the meeting. An essential tool for hybrid workplaces. (764 words)
- [Supply: Worldwide Scale to Unlock 3.6x YoY Growth](/content/blogs/coachs-corner/supply-case-study/index.html): Scaling the business internationally and creative iteration allowed Supply to jump its premium price hurdle — resulting in 3.6x YoY growth. (1,308 words)
- [5 Commitments to an Equitable Future | Common Thread Collective](/content/blogs/coachs-corner/equitable-future/index.html): Five commitments mark our path forward as an agency: declarations that to become who we want to be … we must be different than who we are. (2,121 words)
- [Ecommerce Fashion Industry in 2023: 10 Marketing Trends for Growth](/content/blogs/coachs-corner/fashion-ecommerce-industry-trends/index.html): The ecommerce fashion and apparel industry is rapidly evolving. Here’s the latest data and 10 marketing trends you need to grow. (6,493 words)
- [How Much Do Facebook Ads Cost? Budget Calculator (2022)](/content/blogs/coachs-corner/facebook-ads-cost-budget-calculator/index.html): How much do Facebook ads cost? Find out with comprehensive benchmarks. Plus, get access to the only budget calculator set on ecommerce profitability. (4,300 words)
- [PupSocks: You Can Teach An Old Dog New Tricks](/content/blogs/coachs-corner/pupsocks-facebook-case-study/index.html): PupSocks makes beloved custom pet products. The brand saw consecutive record-breaking years as a result of creative digital marketing strategy. (933 words)
- [Effective Facebook Ad Campaigns: How to Increase Results 250%](/content/blogs/coachs-corner/effective-facebook-ads-campaigns/index.html): Facebook advertising success turns on three factors. Here’s exactly how we lifted performance 250% — step-by-step, with examples — so you can too. (1,953 words)
- [DIFF Eyewear: Influencer Re-marketing to VIP Customers](/content/blogs/coachs-corner/diff-case-study/index.html): DIFF had a great influencer program and the need to grow their customer base. Our assignment: Influencer remarketing to MVP customers. (725 words)
- [Coola: From In-Store to Online with 140% YoY Growth](/content/blogs/coachs-corner/coola-case-study/index.html): As a sun-care brand that wasn't digitally native – by using Facebook advertising, Coola offered customers the niche products they actually needed. (1,036 words)
- [10 Ecommerce Trends for 2022 Growth & DTC’s Future](/content/blogs/coachs-corner/ecommerce-trends-future/index.html): To grow in 2022, you need ecommerce trends backed by experts, strategies & data. Forget the ‘predictions.’ Your tactical guide to DTC’s future awaits. (7,102 words)
- [Pet Industry Trends & Growth: 2022 Ecommerce Marketing Report](/content/blogs/coachs-corner/pet-industry-trends-growth-ecommerce-marketing/index.html): Exhaustive statistics + practical strategies = not just the trends driving pet-industry growth, but how to ‘unleash’ your ecommerce marketing. (4,861 words)
- [Ecommerce Influencer Marketing: 10 Steps & 33 Examples](/content/blogs/coachs-corner/ecommerce-influencer-marketing/index.html): Struggling with your ecommerce influencer marketing? Then discover 10 steps and an avalanche of inspiration that’s all about giving, not asking. (3,302 words)
- [Raise The Price.](/content/blogs/coachs-corner/raise-the-price/index.html): If you could have a billboard anywhere that said anything, what would it say? Taylor's answer: "Raise The Price". Why? Watch and learn. (331 words)
- [Google Shopping Ads Guide: Top-to-Bottom Ecommerce Scale](/content/blogs/coachs-corner/google-shopping-ads-guide-ecommerce/index.html): Ready to fuel your ecommerce growth with a step-by-step Google Shopping Ads guide? Discover how to maximize search engine marketing across your entire funnel. (4,002 words)
- [Nana’s Nook: Propaganda Edition](/content/blogs/coachs-corner/nana-s-nook-propaganda-edition/index.html): Time to bust any myths or conspiracies about why we have a Propaganda Department at CTC! On today’s episode of Nana’s Nook, we meet the people behind the camera and blogs on our website. And no... they don’t work for the government. (354 words)
- [Ecommerce Holiday Marketing Strategy: Planning for Profit & Peace](/content/blogs/coachs-corner/holiday-marketing-ecommerce-strategy/index.html): Plan the biggest holiday ecommerce season in your brand’s history. Data, expert insights, and downloadable templates for everything you’ll need. (5,349 words)
- [Influencer Giveaways: Growing a Profitable Black Friday Email List](/content/blogs/coachs-corner/influencer-giveaways/index.html): The best way to grow your Black Friday email lists is through a purchase optimized influencer giveaway funnel… before Q4 hits. Here’s how. (2,389 words)
- [Common Thread Collective: Case Studies, Data & Takeaways](/content/blogs/coachs-corner/nda-case-studies/index.html): Welcome to Common Thread Collective … Here you’ll find three NDA case studies from clients close to our hearts. Why’d we choose them? First, because each client has an ambitious dream — and we take dreams seriously here at CTC. Second, because we’ve partnered with all three for at least a year or longer. Given our comm (232 words)
- [Can You Say, “DPA?”](/content/blogs/coachs-corner/can-you-say-dpa/index.html):   Dynamic Products Ads often have a bland reputation… but not so fast! They’re not called ‘Dynamic’ for nothing. In today’s episode, Taylor Holiday talks about how to let Facebook’s automation features come to life in your ad account, while applying proven funnel strategy and really getting the most out of what DPAs ha (369 words)
- [How To Not Screw Up A Meeting With A Very Important Person](/content/blogs/coachs-corner/how-to-not-screw-up-a-meeting-with-a-very-important-personas.html): Our fearless leader Taylor Holiday met with marketing hustler Gary Vaynerchuk to record a podcast episode, but he might have made a few mistakes along the way. TH talks making the most of your time with someone of value to you and what he learned from his experience with Gary Vee. (389 words)
- [Put More Net Dollars In Your Pocket](/content/blogs/coachs-corner/put-more-net-dollars-in-your-pocket/index.html): Is your ad buying strategy generating net dollars in the entrepreneur’s pocket? If you need some help doing the math, check out this video. Taylor Holiday breaks down which metrics you should focus on in order to best increase results. (361 words)
- [Black Friday Social Media Campaigns (Warning: Not a Listicle)](/content/blogs/coachs-corner/black-friday-social-media-campaigns/index.html): To dominate your Black Friday social media campaigns, you don’t need a listicle of ideas, a glossy PDF, nor infographic. That’s why we built a calendar you can actually use. (2,449 words)
- [Internships are BACK—and Drumroll....](/content/blogs/coachs-corner/internships-are-back-and-drumroll/index.html): CTC Internships are back and BIGGER THAN EVER! We’re looking to take on not one, not five, but 10 interns for the April-June round of the program. Why? Because in addition to our paid media internship program, we’ve created a brand-new opportunity for technically gifted designers and motion graphics artists to come cre (475 words)
- [Bite-Sized Gratitude](/content/blogs/coachs-corner/bite-sized-gratitude/index.html): Everyone likes bite-sized treats. I know this because I restock the snack table here at CTC, and those mini candy bars disappear quicker than Amazon prime can ship them to us. Well folks, if you can consume mini Snicker bars by the handful then you can engage in this bite-sized gratitude practice--it’s just as easy and (707 words)
- [Is It Free to Sell on Google? What You Need to Know](/content/blogs/coachs-corner/free-to-sell-on-google/index.html): Despite recent news, no, it isn’t free to sell on Google. So, what does Google’s big announcement mean for online retailers? Find out… (1,691 words)
- [‘47 Brand: 4000% Increase in Sales via Scaling on Paid Social](/content/blogs/coachs-corner/47-case-study/index.html): The legacy sports retailer expanded from its traditional model to ecommerce with a 4,000% increase in sales. (704 words)
- [🎶 Nana’s Nook Episode 2 🎶](/content/blogs/coachs-corner/headline-nana-s-nook-episode-2/index.html):   In this second episode of Nana’s Nook™ our designers take a shot and talk about being creative ‘n stuff. They answer questions like, “What’s your favorite ad type to create?” “How do you create seamless client relationships?,” and “What’s some design advice you’d give to entrepreneurs who are just starting to create  (374 words)
- [Rome For The Romans](/content/blogs/coachs-corner/rome-for-the-romans/index.html): We built the plan. We built the team.And now we let the team build the plan.Last week, Common Thread Collective spent three days in the mountains of Orange County at our first annual, all-company retreat. Now that we have completed our Vision Quest, Taylor Holiday talks how CTC handles company goal setting, employee go (372 words)
- [8 Minute Ch@^{Z Cousin Exclusive](/content/blogs/coachs-corner/8-minute-ch-z-cousin-exclusive/index.html):   These 2 sketchy developers (who also happen to be cousins) talk Shopify Website best practices and tips for upping your onsite conversion. Also, click this link to enter the giveaway of the century and help ANOTHER Ch@^{Z get hired at CTC: https://www.instagram.com/p/BrO5b4XHKux/ (359 words)
- [Models & Moments | Episode Replays | Common Thread Collective](/content/pages/models-and-moments/index.html): Models & Moments: 8-figure DTC brands walk through the moment their results broke the model. Watch all episodes on demand. (178 words)
- [Your Conversion Rate Is Low? That’s Not The Problem](/content/blogs/coachs-corner/your-conversion-rate-is-low-that-s-not-the-problem/index.html): Well it is *A* problem, however you can break it down into separate, more solvable issues. If you are getting high click-through-rates, but you aren’t converting, chances are users are leaving your site because it doesn’t meet their standards, or work as well as your competitor’s website. This is more of a symptom of o (1,085 words)
- [Health and Wellness Marketing: An Ecommerce Report on the Health and Wellness Industry, Consumer Trends & Strategies for Growth](/content/blogs/coachs-corner/health-wellness-ecommerce-marketing-industry-trends.html): The health and wellness market is growing. And the greatest opportunity lies in ecommerce. Find the data, trends, and strategy you need. (4,315 words)
- [Leveraging Sinek's Golden Circle: Part 1](/content/blogs/coachs-corner/leveraging-sineks-golden-circle-part-i/index.html): What does CTC have to do with a lion and an ice cream truck? In this short blog post, you will learn exactly that. Anyone familiar with Simon Sinek will know his concept of the Golden Circle: Essentially, most companies pitch “what” they do, but the best companies work backwards, building their foundation on the “why”  (885 words)
- [CTC Internships are BACK and bigger than ever!!](/content/blogs/coachs-corner/ctc-internships-are-back-and-bigger-than-ever/index.html): We are expanding the internship program beyond the summer and beyond students! This is an open call to anyone looking to start a new career, switch industries, get back in the workforce after some time off, leave a job that you dread showing up to or just join a new team! Consider this your opportunity to get involved  (417 words)
- [What’s A Cohort? | Pete’s Sweater Seminars](/content/blogs/coachs-corner/what-s-a-cohort-pete-s-sweater-seminars/index.html): #TopicOfTheWeek This week Street Pete gives us the definition of a “cohort.” Cohort – a group of individuals having a statistical factor (as age or class membership) in common in a demographic study. The post What’s A Cohort? | Pete’s Sweater Seminars appeared first on Common Thread Collective. (369 words)
- [The Get Fit Guide](/content/blogs/coachs-corner/article/index.html): Dealing with in-laws and travel plans, packed parking lots at the mall, trying to decipher your grandma’s secret recipe for her famous sweet potato casserole, keeping your uncle away from the spiked egg nog because it seems like every year now is an election year and no one needs a repeat of 2016, the holidays are exha (1,256 words)
- [It’s Hip To Be Square… but is it really?!](/content/blogs/coachs-corner/it-s-hip-to-be-square-but-is-it-really/index.html): I realize that some of you young millennials and Gen Z’s don’t have any idea of what my title is referring to (I can thank my Mom for doing a dance to this song at a work talent show 25+ years ago and getting it all caught on camera), but let’s face it, being square on Facebook/Instagram platform is sooooo 2018. Get wi, Discover & share this Parks And Recreation GIF with everyone you know. GIPHY is how you search, share, discover, and create GIFs. (997 words)
- [What Is A Brand Video?](/content/blogs/coachs-corner/what-is-a-brand-video/index.html): What do you think about when you hear the term “BRAND VIDEO” ??? In this episode, Iain and Richard talk about how to build a brand video that reveals the philosophical core of WHO YOU ARE, without being too vague on what you actually DO. The post What Is A Brand Video? appeared first on Common Thread Collective. (372 words)
- [5 Tips For Sharing Not Pitching](/content/blogs/coachs-corner/5-tips-for-sharing-not-pitching/index.html): No one really wants to be sold things—it’s an uncomfortable, pressure-filled place to be in, no matter which side of the pitch you’re on. In this episode, JP talks through 5 helpful tips to practice when you do find yourself in pitch-delivery-mode. Spoiler: the fifth one is easy, it just involves listening.   (369 words)
- [We Need Another Quarterback](/content/blogs/coachs-corner/looking-for-a-quarterback/index.html):   Each growth team at CTC has a Strategist who leads their squad in the way of humility, ambition, and obsession. We have a Strategist position open, and we need someone… well, like Nick Shackelford. Do the following four words describe you or someone you know? Empathetic Entrepreneurial E-Commerce Minded Experienced E (386 words)
- [Duck, Duck, Ghost](/content/blogs/coachs-corner/duck-duck-ghost/index.html): We are living in an age where we are bombarded with opportunities to buy. On our feeds, in our inboxes, in meetings…whether a product, a service, or even a lifestyle, odds are you’re selling something too! In this episode, JP shares 3 tips on how to avoid getting duck, duck, ghosted by your potential customer or consum (366 words)
- [Meet Our Favorite Band Of Mermaids](/content/blogs/coachs-corner/meet-our-favorite-band-of-mermaids/index.html): Today we’re joined by Jolyn: an athletic swimwear brand that has grown to see EIGHT figures with ZERO paid social.   How did they do it?   They’ve built an incredible connection to their community. They’ve found a real product market fit. And they’ve employed some definite hard work to get here.   We are so excited to  (404 words)
- [What is ADMISSION?](/content/blogs/coachs-corner/what-is-admission/index.html):   As an agency, we’ve managed more than $100 Million in Facebook Ads and delivered over $250 million in e-commerce revenue for our clients. We’ve had the honor of working with brands like Colourpop, DIFF Eyewear, 5.11 Tactical, QALO and so many others. However, we’ve found ourselves further and further away from the fo (581 words)
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- [We Analyzed $1.5 Billion in Meta Spend. Here's What We Found.](/content/blogs/ecommerce-playbook/we-analyzed-1-5-billion-in-meta-spend-heres-what-we-found.html): [00:00:00] Richard: Hey, folks, welcome to the Ecommerce Playbook podcast. [00:00:02] I'm your host, Richard Gaffan, director of digital product strategy here at Common Thread Collective, and I'm joined today by The Chopper, Mr. Tony Chop, who is our... And you just told me this, but you have to remind me again. What i (5,240 words)
- [Global Opportunities at Common Thread Collective](/content/pages/careers-global/index.html): Grow your career with Common Thread Colelctive's Global Accelerator Program. New job opportunites targeted at those living outside the United States. (746 words)
- [Common Thread Collective Newsletter](/content/pages/subscribe/index.html): Subscribe to the Common Thread Collective newsletter(s) for proven strategies, trends, and tactics to grow your DTC brand. Get tactical insights for growing ecommerce brands. (293 words)
- [Exclusive DTC Data from 300+ Brands](/content/pages/dtc-index-fashion-apparel/index.html): Take the pulse of the DTC ecommerce world with weekly updates on the metrics that matter most. (29 words)
- [Within-Brand CPMr vs iROAS Analysis](/content/pages/research-cpmr-iroas/index.html): We are an ecommerce growth agency that exists to help entrepreneurs achieve their dreams. (1,664 words)
- [Take Your Ecommerce Brand from 7 to 8 Figures](/content/pages/accelerator/index.html): Take your ecommerce brand from 7 to 8 figures with our program built exclusively for brands earning less than $10M in annual revenue. Unite your marketing channels, P&L, and business decisions into our profit-focused system. Benefit from daily updates, paid media management, and data-driven creative strategies. (778 words)
- [Build Your Growth Plan and Scale Your Business](/content/pages/enterprise-scaling-guide-sample/index.html): Breakthrough growth comes from building a clear plan that uses short-term KPIs to forecast long-term outcomes. (590 words)
- [Exclusive DTC Data from 300+ Brands](/content/pages/dtc-index-methodology/index.html): Take the pulse of the DTC ecommerce world with weekly updates on the metrics that matter most. (993 words)
- [Meta Ads Agency for Profitable Ecommerce Growth](/content/pages/meta-ads-agency/index.html): Meta and Facebook ads agency for ecommerce brands focused on contribution margin, incrementality testing, and forecasted scale. (1,271 words)
- [The Ecommerce Diagnostic Toolkit](/content/pages/ecom-diagnostic/index.html): Your guide to identifying your biggest opportunities, Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE. (306 words)
- [Terms of Use](/content/pages/terms/index.html): These Terms of Use govern your access to and use of the Common Thread Collective website, which is owned and operated by Common Thread Collective, Inc. (3,825 words)
- [Exclusive DTC Data from 300+ Brands](/content/pages/dtc-index/index.html): Take the pulse of the DTC ecommerce world with weekly updates on the metrics that matter most. (13 words)
- [Careers](/content/pages/careers/index.html): We are an ecommerce growth agency that exists to help entrepreneurs achieve their dreams. (978 words)
- [Shopify October 2026: The Discount A/B Testing Feature Every Ecommerce](/content/blogs/coachs-corner/shopify-rollouts-discount-ab-testing-bfcm-2026/index.html): Shopify Discount Rollouts launched October 2, 2026. A/B test BFCM offers and schedule Black Friday discounts before Black Friday. What every ecommerce brand must do now. (1,594 words)
- [Case Studies](/content/pages/case-studies/index.html): As a full-service agency, we pride ourselves on being experts in every part of the sales process. We offer a full suite of services, from brand development to media buying, all of which are specifically tailored to tweak the variables that create revenue.  Here are a few examples of what happens when you hire CTC to he (821 words)
- [Google Ads Promotion Mode Gets Critical Q4 Controls: What Ecommerce Br](/content/blogs/coachs-corner/google-ads-promotion-mode-gets-critical-q4-controls-what-ecommerce-brands-must-set-before-black-friday.html): Google Ads Promotion Mode now locks your baseline Target ROAS once active. New Q4 schedule and budget controls ecommerce brands must set before Black Friday. (1,794 words)
- [Building an Influencer Agency with Taylor Lagace of Kynship](/content/blogs/ecommerce-playbook/building-influencer-agency-kynship/index.html): How do two strangers come together to build a successful influencer agency? On this episode, Taylor sits down with Kynship co-founder Taylor Lagace to discuss building a business around your values, how to find authenticity in your influencer content, and key tactics to build an ROI-focused micro-influencer network. (8,695 words)
- [Meta Just Launched AI Connectors for Ads: What the New MCP Server and](/content/blogs/coachs-corner/meta-ai-mcp-cli-ads-connectors-ecommerce/index.html): Meta launched AI Connectors with MCP server and CLI for ads. Learn how eCommerce brands can use Meta AI tools to manage campaigns with ChatGPT and Claude. (1,447 words)
- [Data on DTC’s Most Successful Holiday Campaigns + 3.1K Examples](/content/blogs/coachs-corner/holiday-campaigns-successful/index.html): Successful holiday campaigns live or die by the offer. That’s why we crunched the numbers on ecommerce’s top brands from 2022 to get you ready for 2023. (2,809 words)
- [ChatGPT Ads August 2026: Conversion Bidding and Product Feeds Are Live](/content/blogs/coachs-corner/chatgpt-ads-ocpc-conversion-bidding-product-feeds-ecommerce-2026.html): ChatGPT Ads launched oCPC conversion bidding and product feed campaigns in August 2026. What ecommerce brands need to know before Q4. (1,665 words)
- [AppLovin's BFCM 2026 Data Is In: What Ecommerce Brands Must Do Before](/content/blogs/coachs-corner/applovin-bfcm-2026-ecommerce-brands-q4-strategy/index.html): AppLovin's BFCM 2026 data shows early scalers earned 576% revenue lift vs 296% for late starters. What ecommerce brands must do before October ends. (1,696 words)
- [ChatGPT Ads October 2026: Bulk Product Campaigns, Virtual Try-On, and](/content/blogs/coachs-corner/chatgpt-ads-october-2026-bulk-product-campaigns-virtual-try-on-and-southeast-asia-go-live-for-ecommerce-brands.html): ChatGPT Ads launched bulk product campaigns, virtual try-on shopping, and expanded to 7 Southeast Asia markets. Here's what ecommerce brands must do before Q4. (1,796 words)
- [Every Google Ads Change in 2026 (Updated Weekly)](/content/blogs/coachs-corner/google-ads-changes-2026/index.html): Every significant Google Ads update in 2026, explained for ecommerce brands. Bidding, campaign structure, AI tools, and what to act on now. Updated weekly. (5,682 words)
- [Shopify Market-Driven Shipping Started October 1: What Ecommerce Brand](/content/blogs/coachs-corner/shopify-market-driven-shipping-started-october-1-what-ecommerce-brands-must-do-before-july-2027.html): Shopify market-driven shipping launched October 1. Only the highest flat rate applies now, not stacked totals. What ecommerce brands must audit before July 2027. (1,497 words)
- [Google Ads October 2026: Performance Max Asset Experiments Are Live an](/content/blogs/coachs-corner/google-ads-october-2026-performance-max-asset-experiments-are-live-and-every-ecommerce-brand-must-run-one-before-q4.html): Google Performance Max asset experiments are now live, letting ecommerce brands A/B test creative assets before Q4. Here's what changed and what to do now. (1,655 words)
- [Why Software and Service Are Becoming One — and What It Means for Ever](/content/blogs/coachs-corner/the-rise-of-seans/index.html): Twelve years ago, CTC started in a 100 sq ft office above a bakery. Today we manage hundreds of millions in ad spend across 170+ brands. And the single biggest shift I see happening in eCommerce right now isn't about AI. It isn't about tariffs. It isn't about the next measurement tool. It's about what happens when soft (1,619 words)
- [Every Amazon Ads Change in 2026 (Updated Weekly)](/content/blogs/coachs-corner/every-amazon-ads-change-in-2026-updated-weekly/index.html): Track every Amazon advertising and seller platform change in 2026 that ecommerce brands need to act on. Updated weekly by Common Thread Collective. (1,461 words)
- [The Complete Guide to Ecommerce Contribution Margin](/content/blogs/coachs-corner/the-complete-guide-to-ecommerce-contribution-margin.html): Contribution margin is the most important number in your Ecommerce business. Learn the formula, benchmarks by vertical, why it matters more than ROAS, and how the Prophit Engine tracks it daily across $3B+ in managed GMV. (1,463 words)
- [How Meta Actually Works in 2026](/content/blogs/coachs-corner/how-meta-actually-works-2026/index.html): CTC's VP of Paid Media breaks down how Meta's Andromeda and GEM systems actually work in 2026, and what it means for your ad account. (1,968 words)
- [Amazon Now Puts the Prime Badge on Your DTC Website: What Every Ecomme](/content/blogs/coachs-corner/amazon-now-puts-the-prime-badge-on-your-dtc-website-what-every-ecommerce-brand-must-do-before-q4.html): Amazon MCF now lets merchants add free Prime delivery to their DTC website. With 40%+ early adopter uptake, here's what ecommerce brands must do before Q4. (1,464 words)
- [Every Meta Ads Change in 2026 (Updated Weekly)](/content/blogs/coachs-corner/meta-ads-changes-2026/index.html): Every significant Meta advertising update in 2026, explained for ecommerce brands. AI creative, attribution, Advantage+, and what to act on now. Updated weekly. (2,984 words)
- [The Forecasting System Behind $4B in GMV: How CTC Makes Profit Predict](/content/blogs/coachs-corner/forecasting-system-ctc-canon-profit-predictable/index.html): Learn the 4-step CTC forecasting system used across $4B in GMV that produces 3% accuracy and 41% average contribution margin growth. (1,694 words)
- [Shopify's October 1 Pixel Block Is Live: Your Conversion Tracking May](/content/blogs/coachs-corner/shopifys-october-1-pixel-block-is-live-your-conversion-tracking-may-be-silently-frozen.html): Shopify's October 1 script tag API block is now live. Ecommerce brands that haven't migrated to Web Pixels API can't update or fix pixels through March 2027. (1,698 words)
- [Your Google Shopping Products Are Barely Visible in AI Mode: What the](/content/blogs/coachs-corner/your-google-shopping-products-are-barely-visible-in-ai-mode-what-the-1-28-overlap-means-for-ecommerce-brands.html): A study found only 1.28% of Google Shopping carousel products appear in AI Mode, with prices 21.6% higher. What ecommerce brands must do now. (1,473 words)
- [Every Shopify Update in 2026 (Updated Weekly)](/content/blogs/coachs-corner/every-shopify-update-in-2026-updated-weekly/index.html): Every Shopify update in 2026 that affects ecommerce brand operations, tracked weekly. Covers checkout extensibility, script tag deprecation, API changes, and international selling. (2,161 words)
- [Meta CPMs Are About to Spike. Here's Your 6-Week Window to Get Ahead.](/content/blogs/coachs-corner/meta-cpms-are-about-to-spike-heres-your-6-week-window-to-get-ahead.html): CPMs spike 15-25% in July from Prime Day and back-to-school overlap. Brands setting iROAS floors now pay 15-20% less than those reacting later. (1,788 words)
- [Building Useful Measurements for Profitability](/content/blogs/coachs-corner/building-useful-measurements-for-profitability/index.html): This paper provides a clear framework to guide DTC ecommerce brand owners, operators, and marketers in answering three of the most critical questions at the heart of producing enterprise value. (2,911 words)
- [TikTok's New AI Ad Disclosure Rules: What Ecommerce Brands Using AI Cr](/content/blogs/coachs-corner/tiktok-ai-ad-disclosure-rules-ecommerce-2026/index.html): TikTok now requires AI disclosure labels on all AI-generated ad content. Here's what ecommerce brands using AI creative must know to stay compliant. (1,412 words)
- [Shopify Canvas Is Live: What Ecommerce Brands Need to Know Before Blac](/content/blogs/coachs-corner/shopify-canvas-is-live-what-ecommerce-brands-need-to-know-before-black-friday.html): Shopify Canvas launched October 1, 2026, giving merchants an AI-powered workspace to build custom stores in 20 minutes. What ecommerce brands need to do now. (1,350 words)
- [Meta's New Creative Diversity Score Is Live in Ads Manager: What Ecomm](/content/blogs/coachs-corner/metas-new-creative-diversity-score-is-live-in-ads-manager-what-ecommerce-brands-must-act-on-now.html): Meta launched Creative Diversity ratings in Ads Manager, scoring ad sets Low, Medium, or High. Here is what ecommerce brands need to do now before Q4. (1,679 words)
- [Coach's Corner](/content/blogs/coachs-corner/index.html): We are an ecommerce growth agency that exists to help entrepreneurs achieve their dreams. (470 words)
- [Google Loyalty Customer Match Is Now in AI Mode: What Ecommerce Brands](/content/blogs/coachs-corner/google-loyalty-customer-match-is-now-in-ai-mode-what-ecommerce-brands-must-do-before-q4.html): Google's Loyalty Customer Match now shows member pricing in AI Mode, reaching 14 countries. Here's what ecommerce brands must set up now before Q4 kicks in. (1,626 words)
- [Meta Advertising](/content/pages/methodology-meta/index.html): We are an ecommerce growth agency that exists to help entrepreneurs achieve their dreams. (3,858 words)
- [Taylor Reacts](/content/blogs/taylor-reacts/index.html): Taylor Reacts is an original video series from Common Thread Collective, where Taylor Holiday reacts to the biggest moments shaping the DTC and ecommerce world. (513 words)
- [Every AppLovin Ads Update in 2026 (Updated Weekly)](/content/blogs/coachs-corner/every-applovin-ads-update-in-2026-updated-weekly/index.html): Every AppLovin Ads update in 2026 for ecommerce brands, updated weekly. BFCM data, platform changes, and launch deadlines in one place. (1,499 words)
- [Shopify Just Launched Canvas on October 1: What the AI Site Builder Me](/content/blogs/coachs-corner/shopify-canvas-ai-site-builder-ecommerce-q4-2026/index.html): Shopify Canvas launched October 1: the AI site builder lets ecommerce brands redesign storefronts via Sidekick chat in real time, no developer required. (1,403 words)
- [Adobe's $275 Billion Holiday Forecast Is Here: What Ecommerce Brands M](/content/blogs/coachs-corner/adobes-275-billion-holiday-forecast-is-here-what-ecommerce-brands-must-do-before-black-friday.html): Adobe forecasts a record $275.1B U.S. holiday season in 2026, up 6.7% year-over-year. Here is what ecommerce brands must do before Black Friday. (1,568 words)
- [Customer Lifetime Value for Ecommerce: Tactics Beyond LTV:CAC](/content/blogs/coachs-corner/customer-lifetime-value-ecommerce/index.html): Discover how one ecommerce brand 29x’d YoY revenue, grew its email list from 6k to 200k, and spends over $14k per day through a redefinition of LTV. (2,896 words)
- [Modeling](/content/pages/methodology-modeling/index.html): Modeling The four proprietary models that power CTC's forecasting and planning system. Each model answers a specific question about the future of your business, and together they produce the daily P&L forecast that drives every operational decision. 4 Models The Engine Retention, Spending Power, Event Effect, Creat (3,079 words)
- [The Hierarchy of Metrics: How Prophit Engineers Diagnose Every Ecommer](/content/blogs/coachs-corner/the-hierarchy-of-metrics-how-prophit-engineers-diagnose-every-ecommerce-problem.html): Learn the hierarchy of metrics framework Prophit Engineers use to diagnose growth problems and set ROAS targets for 7-9 figure ecommerce brands. (1,250 words)
- [Meta Muse for Small Business: Every Shopify Brand Must Enable Shop Pay](/content/blogs/coachs-corner/meta-muse-for-small-business-every-shopify-brand-must-enable-shop-pay-before-october-13.html): Meta Muse for Small Business connects to your ad account, Shopify store, and Klaviyo. Every ecommerce brand must enable Shop Pay before October 13. (1,349 words)
- [Marketing Efficiency Ratio: How to Find Your Ideal Ad Spend](/content/blogs/coachs-corner/marketing-efficiency-ratio-mer-ecommerce-rating/index.html): How do you hold every ad dollar accountable for profit? In ecommerce, you use MER and aMER. Grab the Marginal ROAS calculator to find yours. (2,456 words)
- [Measurement](/content/pages/methodology-measurement/index.html): We are an ecommerce growth agency that exists to help entrepreneurs achieve their dreams. (3,689 words)
- [TikTok Smart+ Just Changed How Every Ecommerce Brand Should Build Camp](/content/blogs/coachs-corner/tiktok-smart-just-changed-how-every-ecommerce-brand-should-build-campaigns-what-to-do-before-q4.html): TikTok upgraded Smart+ with 3 automation tiers and creative-level reporting. Here is what ecommerce brands must change before Q4. (1,545 words)
- [Best Buy Is Now on TikTok Shop: What Every Ecommerce Brand Must Do Bef](/content/blogs/coachs-corner/best-buy-is-now-on-tiktok-shop-what-every-ecommerce-brand-must-do-before-q4.html): Best Buy launches on TikTok Shop in October 2026 with nearly 10,000 products. What ecommerce brands must do before Q4 to stay competitive. (1,569 words)
- [Google Auto-Enrolled Your Shopify Store in Native Checkout on AI Mode:](/content/blogs/coachs-corner/google-auto-enrolled-your-shopify-store-in-native-checkout-on-ai-mode-what-ecommerce-brands-must-decide-right-now.html): Google auto-enrolled Shopify merchants in native checkout on AI Mode and Gemini on September 22, 2026. Here is what ecommerce brands must check and decide now. (1,742 words)
- [Google Ads](/content/pages/methodology-google/index.html): 06 Google Ads The King of Demand Capture CTC combines strategic search architecture with incrementality-driven measurement to harvest intent at maximum margin. Google harvests demand. Meta creates it. Neither can replace the other. 6 Core Campaigns ACQ + RTN split across Brand, NB Search, and pMax 60%+ Shopping & p (2,837 words)
- [How Taylor Holiday Views Influencer Marketing](/content/blogs/ecommerce-playbook/taylor-holiday-influencer-marketing/index.html): In this episode, we dive into influencer marketing and seeding—a foundational strategy that often gets overlooked in the rush to optimize ad accounts. (6,534 words)
- [blogs/coachs-corner-atom.html](/content/blogs/coachs-corner-atom.html) (37,124 words)
- [agents-md.html](/content/agents-md.html) (513 words)
- [The Ecommerce Playbook Podcast](/content/blogs/ecommerce-playbook/index.html): Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC's portfolio of growing DTC businesses. (711 words)
- [Learn to Grow your Ecommerce Business](/content/collections/learn-ecommerce/index.html): All the tools, trainings, and templates you need to start building your growth framework. (1,008 words)
- [Q1 2026 Channel Mix Benchmark](/content/pages/q1-2026-channel-mix-benchmark/index.html): , How 299 DTC ecommerce brands allocated $231M in ad spend across Meta, Google, TikTok, YouTube, and AppLovin in Q1 2026. Original research on channel allocation, platform ROAS vs. incremental ROAS (iROAS), and incrementality factors from CTC's proprietary dataset. (1,775 words, 2026-04-24)

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- [Contact | Common Thread Collective](/content/pages/contact/index.html) (175 words)

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