The CTC Methodology

The operating system behind how we grow ecommerce brands. Built on 12+ years of experience, billions in revenue, and hundreds of millions in ad spend across 170+ brands.

$3B+

GMV Managed

Annually across all brands

3.15%

Forecast Accuracy

Against plan, 2025

170+

Brands

Powered by the system

Each document details a core discipline of the Prophit Engine. Together, they form the complete operating system for profitable ecommerce growth.

Foundation

Data, forecasting, and measurement

1

Technology The unified intelligence system that transforms raw data into profitable growth decisions.

Coming soon

2\ \ Forecasting How CTC combines proprietary data science with daily operational discipline to make profit predictable.\ \ →

3

Modeling The four proprietary models that power forecasting, planning, and every operational decision.

Coming soon

4

Measurement Building progressive truth in marketing measurement through incrementality testing.

Coming soon

Channels

Platform-specific strategy and execution

5

Meta Advertising The most powerful advertising platform ever created. Structure is the strategy.

Coming soon

6

Google Ads The king of demand capture. Strategic search architecture with incrementality-driven measurement.

Coming soon

7

Email Strategy A three-act framework for building, optimizing, and scaling email as a profit engine.

Coming soon

Operations

Product, creative, and brand execution

8

Product & Inventory Connecting demand creation to demand planning at the SKU level for maximum cash flow.

Coming soon

9

Creative Strategy Turning creative production into a predictable, data-driven system that fuels efficient scale.

Coming soon

Get Started

Ready to See the System in Action?

The methodology is the foundation. The Prophit Engine is how it comes to life for your brand.

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